Bowling TV, a 24-hour free ad-supported streaming television channel operated by Triple B Media, has expanded its distribution to The Roku Channel and Vizio WatchFree+. The service is built around professional and amateur bowling, carrying live tournaments, archival competitions and original programming.
The platform expansion arrives as Bowling TV adds a new weekly season of Beat the Champ, a competition series in which bowlers face one another for prize money and the chance to return as defending champion. The program is currently being presented in a two-hour nightly block from 8 pm to 10 pm Eastern Time, with the first 64 episodes from its initial two seasons running in sequence.
Third season scheduled for November
Season three of Beat the Champ is scheduled to premiere on Thursday, November 12, at 8 pm Eastern Time. New episodes are planned weekly through June 2027, while production on the season is underway. The schedule gives Bowling TV a recurring original series to place alongside its tournament and library programming across the newly added TV-platform outlets.
Each standard episode features four bowlers and three matches. The competitor who holds the championship automatically advances to the final match, while the winner receives the opportunity to compete again the following week. The season is set to conclude with the Beat the Champ Invitational, which is open to every bowler who appeared during the season.
“The head-to-head competition is compelling, but it also allows the personalities of the bowlers to shine through so fans can get to know them,” said Joe Ciccone, executive producer of Beat the Champ.
Programming spans live and archival coverage
Bowling TV launched in partnership with the United States Bowling Congress, the national governing body for bowling in the United States. Its programming includes international competitions, historical coverage from the USBC and material from the Professional Women’s Bowling Association, in addition to the network’s original shows.
For integrators working with smart-TV platforms, the distribution adds Bowling TV to two established destinations that can be accessed through compatible Roku and Vizio devices. The channel remains a programming service rather than a hardware launch, with its value centered on continuous availability and scheduled event coverage.
- Operator: Triple B Media
- Format: Free, 24-hour FAST channel
- New distribution: The Roku Channel and Vizio WatchFree+
- Featured series: Beat the Champ
- Season three premiere: November 12 at 8 pm Eastern Time
| Platform | Service | Programming status |
|---|---|---|
| Roku | The Roku Channel | Bowling TV distribution launched |
| Vizio | WatchFree+ | Bowling TV distribution launched |
The expanded availability places Bowling TV within the free streaming lineups used by viewers of Roku and Vizio smart-TV ecosystems. Its next major programming milestone is the November 12 return of Beat the Champ, followed by weekly episodes scheduled through June 2027.
