Hisense has broadened its home theater projector lineup with the C3 family, introducing three models — the C3 Ultra, C3 Ultra Max and C3 Pro — aimed at bringing large-format, cinema-style viewing into everyday residential spaces. The company said the series will begin launching across global markets this month.
Specification highlights and positioning
The three models are positioned to cover a range of room sizes and performance needs. Key specifications and features announced by Hisense include:
- Projection size: up to 300 inches
- C3 Ultra: 4,000 ANSI lumens, 5,000:1 contrast ratio with an IRIS lens; Devialet-tuned audio and built-in subwoofer
- C3 Ultra Max: 5,000 ANSI lumens, 5,000:1 contrast ratio with an IRIS lens; 1 ms ultra-low latency and Devialet-enhanced sound
- C3 Pro: 3,000 ANSI lumens, 5,000:1 contrast ratio with an IRIS lens; Devialet-tuned audio with built-in subwoofer
Hisense describes the audio for the C3 family as co-engineered with Devialet, with integrated subwoofers and tuned hardware to deliver deeper bass and a surround-capable soundstage intended to complement the projectors’ visual performance. The Ultra Max is highlighted for users prioritizing brightness and responsiveness — the announcement cites 1 ms latency for gaming and competitive applications.
Sustainability verification
Hisense also said the C3 product line has undergone environmental assessment. Earlier this year the C3 items received a Life Cycle Assessment (LCA) and product carbon footprint (PCF) verification from SGS, the company said, intended to provide transparent evaluation of environmental impact across the product lifecycle.
The company framed the C3 family as a way to “transform living rooms, bedrooms and other spaces into flexible entertainment destinations,” allowing larger-scale viewing for movies, sports and gaming without dedicated construction for a fixed screen or theater. The models offer a range of lumen outputs and latency options so integrators can choose a configuration that matches client room conditions and usage profiles.
| manufacturer | model | key specifications | availability |
|---|---|---|---|
| Hisense | C3 Ultra | 4,000 ANSI lumens; 5,000:1 contrast; IRIS lens; Devialet-tuned audio; built-in subwoofer | Launching across global markets this month |
| Hisense | C3 Ultra Max | 5,000 ANSI lumens; 5,000:1 contrast; IRIS lens; 1 ms latency; Devialet audio | Launching across global markets this month |
| Hisense | C3 Pro | 3,000 ANSI lumens; 5,000:1 contrast; IRIS lens; Devialet-tuned audio; built-in subwoofer | Launching across global markets this month |
Hisense did not publish MSRP, dealer-channel details or region-by-region rollouts in the announcement. The company emphasized the flexibility of the C3 family for a range of residential settings and noted the SGS sustainability verifications as part of its product messaging.
Integrators and dealers seeking to specify large-format, lamp- or laser-based projection for living-room installations may find the C3 lineup relevant where clients demand high brightness, integrated audio and gaming-capable latency; availability and pricing will determine channel adoption as regional launches proceed this month.
