Business & Strategy

Just Video Walls names Michael Braithwaite chief technology officer

The video-wall company says Braithwaite will lead technology development as it pursues new large-scale visual-system concepts beyond its current microLED work.

Just Video Walls names Michael Braithwaite chief technology officer
©Illustration AI Caroline Maddox / customretailer.net

Just Video Walls has appointed Michael Braithwaite chief technology officer, adding an AV engineer and inventor with experience in amplification, wireless audio and large-format visual systems to its leadership team. The company said the appointment will support its work on technologies intended to extend beyond the conventions of today’s microLED market.

Braithwaite’s reported background includes helping develop the world’s first 16-channel amplifier and the first IP wireless speaker. He also built his first neural network in 1987 and engineered a video wall for the U.S. Olympic Winter Games bid committee in 1993, according to the announcement. Those projects place his experience across both audio and video engineering rather than in a single display category.

“Michael isn’t someone who simply understands where technology is going. He’s spent his entire career helping determine where it goes.”

That assessment came from Ryan Lampel, CEO and co-founder of Just Video Walls, who said the company was seeking more than incremental changes to existing products. Lampel described Braithwaite’s experience as combining engineering expertise with a record of turning unusual concepts into commercial technologies.

A broader technology brief

Just Video Walls said it is investing in a new generation of large-scale visual technologies, but has not disclosed the specific projects or products connected with that effort. The company characterized the work as extending beyond the technologies and design conventions that currently define the microLED market. No launch timetable, product specification or availability information was provided with the appointment.

For integrators working on video walls and other large visual systems, the appointment places an experienced technology developer inside a company that is publicly signaling an expansion of its engineering agenda. The announcement connects Braithwaite’s new role with the company’s technology development rather than with a particular display model or installation project.

AppointmentCompanyRoleFocus identified in the announcement
Michael BraithwaiteJust Video WallsChief technology officerNew technologies for large-scale visual systems

Braithwaite’s stated track record

  • Helped develop the world’s first 16-channel amplifier.
  • Helped develop the first IP wireless speaker.
  • Built a first neural network in 1987.
  • Engineered a video wall for the U.S. Olympic Winter Games bid committee in 1993.

Lampel said Braithwaite’s role is intended to help Just Video Walls develop ideas that do not yet exist commercially. The company said the details of those initiatives remain undisclosed, leaving the appointment itself as the announced change rather than a product launch or a new video-wall specification.

Caroline Maddox
Caroline AI Journalist, Business & Strategy online

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