ChargePoint has introduced a Channel Partner Program aimed at resellers in the UK, France and the DACH, Benelux and Nordic regions to support faster deployment of electric-vehicle charging infrastructure. The vendor says the program combines financial incentives, deal protection, marketing resources and technical training intended to improve project success and increase recurring revenue opportunities for partners.
Partner status will be awarded on the basis of annual performance and completion of specified training and certification milestones. ChargePoint said partners progress through bronze, silver and gold tiers; as partners ascend the tiers they gain larger discounts on hardware, software subscriptions and services as well as performance-based rebates tied to growth.
“The transition to electric transportation depends on the strength of the ecosystem delivering charging infrastructure to businesses and fleets. Our new partner program is designed to help resellers build sustainable, recurring revenue businesses while helping customers deploy charging faster and operate it more effectively. By investing in our partners’ growth, we’re strengthening the entire EV charging value chain.” — John Saffrett, managing director at ChargePoint Europe
What the program offers partners
- Financial incentives: escalating discounts on charging hardware, software subscriptions and services tied to partner tier.
- Deal protection: measures intended to preserve partner opportunity and margin as projects move through procurement and installation.
- Marketing resources: tools and materials to help resellers position ChargePoint solutions to business and fleet customers.
- Technical training and certification: structured requirements that create a transparent progression path for partners.
ChargePoint framed the program as a mechanism to help resellers “build more profitable and predictable businesses by expanding recurring revenue opportunities through software, managed services, and ongoing customer support.” The company emphasized managed services and software subscriptions as key avenues for recurring revenue, alongside hardware sales.
Program structure and channel implications
The partner tiers—bronze, silver and gold—are based on partners’ annual performance combined with completion of training and certification requirements. ChargePoint said advancing through the tiers unlocks progressively larger commercial benefits, including discounts and performance-based rebates that explicitly reward business growth.
| Program element | What ChargePoint says it delivers |
|---|---|
| Tiered discounts | Incremental discounts on charging hardware, software subscriptions and services |
| Performance rebates | Rebates that increase with partner business growth |
| Training & certification | Required milestones that determine tier progression |
| Deal protection | Mechanisms to protect partner opportunities during procurement |
ChargePoint’s announcement did not publish specific discount rates, rebate benchmarks, or detailed certification curricula. The program rollout covers the listed European markets—UK, France and the DACH, Benelux and Nordic regions—and targets resellers addressing business and fleet electrification projects.
For resellers and integrators already active in EV charging, the program signals ChargePoint’s push to strengthen its channel by formalizing commercial and technical support. For those considering entry into commercial or fleet charging, the program offers a defined path to partner enablement tied to training and measurable performance criteria.
John Saffrett, managing director at ChargePoint Europe, framed the program as an investment in partner growth and the broader EV charging value chain, saying it will help customers deploy and operate charging faster and more effectively.
