Roku is winding down sales of its smart-home hardware as the company refocuses on streaming. The decision covers its cameras, video doorbells, smart bulbs and plugs, while Roku says it will continue providing support and services for products already in customers’ hands.
The change was confirmed on November 11, 2026, after reporting by Janko Roettgers in his Lowpass newsletter. For custom installers and smart-home dealers, the move removes a broadly distributed, lower-cost hardware line from the market and leaves existing Roku Smart Home installations dependent on the company’s continuing service commitment.
“We're sharpening our focus on Roku's core mission: being the top streaming platform. As part of that, we plan to wind down sales of smart home hardware and will provide continued support and services for Roku Smart Home products.”
Hardware sales are being phased out
Roku is not planning new smart-home products, and inventory has already become limited. The Roku website lists only two products as still available: the Roku Indoor Camera 360 and the Roku Video Doorbell & Chime. Both are described as special offers and have appeared in a listing from RKP Technology, a company that handles surplus and liquidation sales.
Other products have sold out, including smart light strips and bulbs, the wireless video doorbell, additional cameras, smart plugs and the Roku home monitoring system. Engadget reported that a number of third-party retailers no longer carry the line, while Amazon was offering refurbished units.
- Continuing: support and services for existing Roku Smart Home products.
- Winding down: sales of cameras, video doorbells, smart bulbs and plugs.
- Not planned: new Roku smart-home hardware.
- Remaining availability: the Roku Indoor Camera 360 and Roku Video Doorbell & Chime were listed as special offers.
Devices business reported a gross loss
Roku’s latest results provide the business context for the exit. In the company’s third quarter 2026 results, published on November 2, Platform revenue—covering advertising and subscriptions—reached $1,308.3 million, with gross profit of $697.1 million. The Devices segment generated $193.7 million in revenue but recorded a $48.6 million gross loss, compared with a $22.9 million loss a year earlier.
| Roku segment | Q3 2026 revenue | Q3 2026 gross profit or loss |
|---|---|---|
| Platform | $1,308.3 million | $697.1 million |
| Devices | $193.7 million | ($48.6 million) |
| Total | $1,502.0 million | $648.5 million |
The Devices segment includes players and Roku-made TVs, as well as the company’s smart-home hardware. Roku’s decision follows a period in which the company’s streaming business continued to grow while its hardware operations remained unprofitable. The company’s statement identifies streaming as its priority but does not provide a timetable for when support for existing smart-home devices or associated services will end.
Roku introduced its first smart-home devices in 2022, including cameras developed with Wyze, a wireless doorbell, indoor and outdoor cameras, smart bulbs, light strips and smart plugs. The company later released the Roku Battery Camera and Roku Battery Camera Plus. With sales now being wound down, dealers handling Roku-based installations will need to account for the limited remaining inventory and the absence of a planned new hardware roadmap when considering replacements or additions.
